Author Archives: Purica

PURICA Hand Sanitizer approved by Health Canada

…Ethyl alcohol-based liquid hand cleaner the result of Vancouver Island community partnership between Shelter Point Distillery and PURICA

Duncan, British Columbia (Thursday, April 23rd, 2020) – PURICA and Shelter Point Distillery, both based on Vancouver Island, have joined forces to produce, launch and distribute PURICA Hand Sanitizer, an ethyl alcohol-based liquid hand cleaner approved by Health Canada and produced at Shelter Point’s craft distillery on a third-generation seaside farm overlooking the Salish Sea.

“As with so many of our more traditional whole food products and natural supplements, we’re literally responding to the grassroots and the demand for effective hand sanitizers and pleased to do so in partnership with our friends at Shelter Point Distillery,” said Jason Watkin, Chief Executive Officer & Chief Formulator at PURICA. “We truly appreciate the spirit of community partnership behind this – including from Health Canada, Shelter Point and our valued retailer network across Canada.”

Health Canada is encouraging that established leaders in the field help keep up with the demand for hand sanitizers during the COVID-19 crisis and beyond and PURICA and Shelter Point accepted the challenge of aggressive timelines around production, marketing and distribution through this important supply chain.

“We’re very proud to partner with PURICA and create a made-in-Canada, made-on-Vancouver Island solution for Canadians from coast-to-coast,” said Patrick Evans, President of Shelter Point Distillery, a highly-respected artisanal distillery that produces its premium spirits from barley grown on its 380-acre farm in Oyster River, B.C. “We couldn’t think of better partners and the proof is in how quickly we’ve been able to develop this ethanol-based solution. We’re excited to work with PURICA to help make a difference to prevent the spread of COVID-19 and do so with trusted partners every step of the way.”

Both Watkin and Evans believe that the spread of the novel coronavirus and the best practices being established to help contain COVID-19 will set a new standard for personal hygiene and clean hands in the future, well beyond the current crisis.

The PURICA Hand Sanitizer – featuring fresh blue-and-black labelling, the familiar PURICA Triskelion, Shelter Point emblem and a side-panel outline of Vancouver Island – is now available online and will begin shipping to stores the week of April 27th.


A leading Canadian wellness company, PURICA is committed to empowering people to fully experience good health by providing the finest whole foods, supplements and lifestyle solutions. Our vision is a world where you achieve your fullest potential in every aspect of life, work and play. In addition to our original flagship products PURICA Recovery and PURICA Immune 7 – voted by Canadian retailers as best immunity product in the 2019 alive Magazine Awards – PURICA features a wide range of medicinal mushroom-inspired formulations and other innovative natural health solutions, along with our best-of-class PURICA Pet and PURICA Equine lines. Visit

About Shelter Point Distillery

Established in 2011, Shelter Point Distillery overlooks the Salish Sea on 380 acres in Oyster River, B.C., approximately at the midpoint of the eastern coast of Vancouver Island. Farmed for three generations, Shelter Point is one of the last-remaining seaside farms on Vancouver Island. Blessed with fertile fields to grow its barley, a large underground aquifer providing naturally filtered water and crisp sea air, the world-class distillery takes an artisanal, handcrafted approach to the premium whisky, vodka and liqueur it produces. For more information, visit


Tawnya Ritco, Director of Marketing, PURICA

Andrew Ketch, Shelter Point Distillery

Taking every precaution

As we continue to monitor the COVID-19 crisis on a local, provincial, national and international basis, we are taking every precaution to protect the good health of our customers, our employees, our suppliers and everyone in the PURICA family.

In addition to having all of our reps work with you from their homes, we have moved our marketing and some of our administrative staff off-site to their homes this week. We have also directed our production team to spend the week at home as we continue to assess the best way for us to operate to serve you going forward. We are now managing with only limited members of our team handling shipping and customer fulfillment at our headquarters. We are working in a way that is entirely consistent with the accepted guidelines of social distancing.

Thank you in advance for the inevitable and unavoidable delays that we will be facing on fulfilling orders in the immediate future, especially formulations such as PURICA Complete 360, PURICA Immune 7 and PURICA Prevail. We will strive to do the best we can on all fronts.

Part of that is helping you help our customers during these challenging times: If you have any of our immunity formulations in stock, tag us on Facebook, Instagram and Twitter and we’ll not only repost, we’ll direct customer enquiries we receive to your stores. Tag @PURICAwellness and use the hashtag #AllinThisTogether and we’ll work together to try to serve as many Canadians as possible.

On behalf of our entire team at PURICA, we are highly appreciative of your support and understanding and are grateful for the kind feedback we’ve received around community initiatives such as the webinars featuring Dr. John Holliday on Medicinal Mushrooms: Exploring Immunity and More.

Working together in the natural health industry, we will play whatever part we can in mitigating against the stress that we are facing as a global community.

We again encourage you to review the additional information available from your provincial health authority, Health Canada, and the World Health Organization.

Jason & Trevor Watkin

PS – In the meantime, from our BC team to yours, we wanted to share this window on Mother Nature and allow you to take a few soothing breaths with Lindsay Barton of Namaste Hiking Co. Try it. You’ll like it.

Dr. John Holliday Educational Tour of B.C. Shifted to Series of PURICA Webinars

The PURICA public educational tour entitled “Medicinal Mushrooms: Exploring Immunity and More” – originally scheduled to begin tonight at the Alix Goolden Performance Hall in Victoria, B.C. and featuring globally-recognized mycologist Dr. John Holliday – has been rescheduled to a series of live webinars.

The webinar series is scheduled to begin Thursday, March 19th (6:30 p.m.-7:30 p.m. main presentation, followed by a Question & Answer session).

Additional webinars will be announced this week.

“Although we were all very much looking forward to having ‘The Mushroom Doctor’ join us in person on tour in British Columbia, we believe live webinar is the best way to gain Dr. Holliday’s insight during this juncture of the COVID-19 crisis,” said Trevor Watkin, Chief Operating Officer & Co-Founder of PURICA.

Dr. Holliday will cover all of the ground originally planned for in the live presentations: He will talk about the phenomenon of medicinal mushrooms, including the remarkable health benefits and immunity support provided by mushrooms.

Watkin said that PURICA will endeavour to invite Dr. Holliday back to Canada at its next opportunity.

Contact: Tawnya Ritco