Author Archives: Purica

Saathi’s Journey

Nepal to Canada

By Kate Watkin

October 2016, I was on a trip to Nepal with 7 other woman when we went to visit the Kathmandu Animal Treatment Centre (the KAT Centre). When we opened the gate, dozens of dogs ran towards us, eager to receive some attention. There was one specific dog who was extremely ill looking, she was nearly completely hairless, and her skin was thick and extremely damaged. She also had bulled out legs from rickets. But something about the look she gave me, and the way she pawed at me to pet her instead of the other dogs really tugged on my heart strings. I asked the centre about her, and they said she had been there since she was just 4 weeks old and was only getting sicker, (she was then about 10 months old). They informed me that they would be putting her to sleep. My heart broke in two. There was no way I was going to let her be put to sleep. So, I organized to have her brought home to Canada. It took a long 5 months but finally on March 29th, 2017, Saathi (which translates to friend in Nepali) arrived safe and sound in Canada! Her journey was nothing short of long and stressful, she was still missing a ton of hair and was extremely lethargic. I immediately put her on a special diet, antibiotics and PURICA Pet Recovery and PURICA Immune Pet. My vet had informed me that due to her skin being so damaged, it was very likely that her hair would not grow back, but after just a month her skin started to smooth, and hair started growing in where we didn’t think possible. She has now been in Canada for two and a half years and is the happiest, most loving, playful dog, and she has the most BEAUTIFUL and soft coat of fur.

She makes sure to remind us daily of how thankful she is, by giving that loving look and pawing at anyone she wants a pat from.

PURICA Chocolate Brownies

Made with Complete 360


  • 1/2 cup + 1 heaping tbsp. brown rice flour
  • 1/2 cup cocoa powder
  • 3.5 tsp PURICA Complete 360 powder
  • 1.25 tsp baking soda
  • 1/4 tsp fine grind Himalayan salt
  • 1/2 cup unsweetened apple sauce
  • 1/2 cup (real) maple syrup
  • Flaxseed egg substitute **
  • 1.5 tsp. pure vanilla extract
  • 1 large, ripe avocado

** 3 tbsp ground flaxseed plus 9 tbsp water, whisked and allow to thicken for 5 minutes before adding to mixture

Pre-heat oven to 350° F. In a large bowl whisk the dry ingredients. In a separate bowl blend well the wet ingredients. Add wet to dry and mix well. Pour batter into well greased 8″ x 8″ pan and bake for 20-25 minutes depending on how moist you like them, 25 minutes will yield cake-like texture.

PURICA Wins Gold in 2019 Alive Awards Showcasing Excellence in Natural Health


…PURICA Immune 7 selected by retailers as best immunity product in national competition of leading natural health products

DUNCAN, B.C (Thursday, October 3rd, 2019) – For the second time in three weeks, PURICA has earned national recognition in the Canadian health food sector, winning a gold medal in the prestigious alive Awards for 2019. PURICA Immune 7 is the winner of the Retailer’s Choice Award in the immune product category, one of 34 award categories in the annual alive Awards (17 consumer choice and 17 retailer choice).

The alive Awards recognition follows on the heels of last month’s CHFA East at the Metro Toronto Convention Centre, where the Canadian Health Food Association awarded PURICA the distinction of Best Large Booth among the more than 1,100 exhibits showcasing the best in natural health, specialty and organic products.

Presented by alive Magazine, the alive Awards have been showcasing “the best of the best in natural health” – from immunity products and protein powders to coconut oils and multivitamins – for more than 20 years.

“It’s just so gratifying for the entire team at PURICA to receive this kind of recognition and support from the natural health food stores that vote each year in the alive Awards,” said Jason Watkin, Co-Founder, CEO & Chief Formulator of the Canadian-owned and operated whole food and natural supplements company headquartered out of Duncan, B.C. “We’re proud to be honoured given the meaning that the alive Awards have gained over more than 20 years, especially since we’re approaching our own 20th Anniversary in December.”

Canadian retailers voted PURICA Immune 7 as the gold standard in the immune category for 2019. PURICA Immune 7 is a full spectrum supplement with a proven 20-year track record of improving immune system performance. The comprehensive formula features six organic medicinal mushrooms and Nutricol, a powerful blend of natural antioxidants. PURICA Immune 7 optimizes immunity, wards off sickness and complements mainstream therapies.

“We thank alive Magazine and we thank our retailers for giving our company and PURICA Immune 7 this vote of confidence,” said Trevor Watkin, Co-Founder & Chief Operating Officer of PURICA. “We’re particularly humbled to win the retailer choice award in the immune category given the respect that we have for the other nominees and finalists in the category. We understand the significance of retailer trust and this alive Award only strengthens our resolve to live up to these gold standards and continue to produce natural whole food products and supplements that truly make a difference for our customers.”

Both Jason and Trevor Watkin acknowledged alive Magazine for standing for “Peak performance for the conscious consumer” and how the performance of PURICA Immune 7 is something the company is most proud of.

The alive Awards recognize the industry leaders in Immune Products, Bone & Joint Products, Children’s Products, Detox Products, Digestive Health, Functional Foods, Healthy Oils & EFAs, Herbal Products, Homeopathy, Multivitamins & Supplements, Natural Foods, Bars & Beverages, New Products, New Supplements, Personal Care & Natural Beauty, Sports Nutrition, Weight Management and Women’s Products.

— 30 —

Contact: Tawnya Ritco, Content & Education, PURICA 1-604-649-8445 OR 1-877-746-9397


Mitigating against chronic stress: A “Zensations” solution.

RHN Katie Reitsma of Live It Well Nutrition makes the distinction between normal stress response and ravages of protracted chronic stress.

For more on the Zensations product Katie is talking about, click the button below.

Zensations - mindful breath

To find out more about Katie check out:
Instagram   Facebook

PURICA Awarded Best Booth Award at CHFA East


…Canadian-owned and operated natural wellness company marks another milestone moment as it approaches its 20th Anniversary in December

DUNCAN, B.C (Tuesday, September 17th, 2019) – The Canadian Health Food Association (CHFA) awarded PURICA — the Canadian-owned and operated whole food and natural supplements company headquartered out of Duncan, B.C. — the distinction of Best Large Booth at CHFA East, the single largest natural health food industry trade show in Canada held over the weekend at the Metro Toronto Convention Centre.

PURICA-CHFA-AwardPURICA was named Best Large Booth (officially Best Large Pavilion) winner at the CHFA gathering that brought together more than 1,100 exhibits showcasing the best in natural health, specialty and organic products.

It was yet another golden honour for PURICA, but it took on special meaning by marking the first time in the company’s 20-year history that it has been named in the Best Booth category by the CHFA. PURICA is celebrating its 20th Anniversary with a year-round reflective campaign that will reach its apex on the company’s actual corporate birthdate in December of 2019. It has been a member of the CHFA since the company was incorporated.

“We’re thrilled with the Best Large Booth Award because we know how much thought, time and passion go into the presentational efforts by all of our colleagues and friends in natural health at shows like CHFA East,” said Trevor Watkin, Co-Founder & Chief Operating Officer of PURICA alongside his brother Jason, Co-Founder, Chief Executive Officer & Chief Formulator. “We consider ourselves to be in very good company when you look at the list of class companies that have won CHFA Awards in previous years.”

The CHFA said the awards are presented to “exhibitors who demonstrate best practices in the presentation of their products and the conduct of their employees while exhibiting at CHFA Trade Shows.”

According to Trevor Watkin, “the most important thing for us is to every chance we get say thank you to the customers, retailers and suppliers who have made PURICA what it is today. We live and breathe Nature. Science. You.™ every day. We recognize that we’re growing on the strength of our customers. They are the ones that are inspiring our growth as a Canadian company and we appreciate that very much.”

PURICA elected to pursue a natural wood construction complemented by touches of brick imagery. Prominent in the booth presentation and signage was the PURICA Triskelion – its version of the “swoosh” – and its mantra Nature. Science.  You.™ It strived to be accessible to retailers and associates at CHFA East by presenting a welcoming combination of booth design and easy and casual access to the passion of the PURICA team members on hand at the trade show. The 20th Anniversary was an important theme throughout the booth. The final touches came courtesy of the new PURICA Zensations line of mushroom cacao drinks with a welcoming sign that invoked “The Zensations Café”.

“We zeroed in on a specific vibe that we were looking to create,” said CEO Jason Watkin. “Inspired by the approach we’re taking with our PURICA Zensations line, we wanted to invoke a ‘come hang out in our living room’ kind of inviting space. Chill. Uplifting. Zen.”

Speaking on behalf of the entire sales, marketing and production teams and the family behind PURICA, COO Trevor Watkin enthused: “It’s such a privilege for us to receive this kind of recognition at a CHFA Trade Show that brings together so many of the transformative people who have made it their personal mission to help Canadians lead healthier and happier lives. It’s a real highlight for us as a company committed to making a difference in natural health.”

— 30 —

Contact: Tawnya Ritco, Content & Education, PURICA 1-604-649-8445 OR 1-877-746-9397