Author Archives: Purica

PURICA Awarded Best Booth Award at CHFA East

PURICA AWARDED BEST BOOTH AWARD AT CHFA EAST

…Canadian-owned and operated natural wellness company marks another milestone moment as it approaches its 20th Anniversary in December

DUNCAN, B.C (Tuesday, September 17th, 2019) – The Canadian Health Food Association (CHFA) awarded PURICA — the Canadian-owned and operated whole food and natural supplements company headquartered out of Duncan, B.C. — the distinction of Best Large Booth at CHFA East, the single largest natural health food industry trade show in Canada held over the weekend at the Metro Toronto Convention Centre.

PURICA-CHFA-AwardPURICA was named Best Large Booth (officially Best Large Pavilion) winner at the CHFA gathering that brought together more than 1,100 exhibits showcasing the best in natural health, specialty and organic products.

It was yet another golden honour for PURICA, but it took on special meaning by marking the first time in the company’s 20-year history that it has been named in the Best Booth category by the CHFA. PURICA is celebrating its 20th Anniversary with a year-round reflective campaign that will reach its apex on the company’s actual corporate birthdate in December of 2019. It has been a member of the CHFA since the company was incorporated.

“We’re thrilled with the Best Large Booth Award because we know how much thought, time and passion go into the presentational efforts by all of our colleagues and friends in natural health at shows like CHFA East,” said Trevor Watkin, Co-Founder & Chief Operating Officer of PURICA alongside his brother Jason, Co-Founder, Chief Executive Officer & Chief Formulator. “We consider ourselves to be in very good company when you look at the list of class companies that have won CHFA Awards in previous years.”

The CHFA said the awards are presented to “exhibitors who demonstrate best practices in the presentation of their products and the conduct of their employees while exhibiting at CHFA Trade Shows.”

According to Trevor Watkin, “the most important thing for us is to every chance we get say thank you to the customers, retailers and suppliers who have made PURICA what it is today. We live and breathe Nature. Science. You.™ every day. We recognize that we’re growing on the strength of our customers. They are the ones that are inspiring our growth as a Canadian company and we appreciate that very much.”

PURICA elected to pursue a natural wood construction complemented by touches of brick imagery. Prominent in the booth presentation and signage was the PURICA Triskelion – its version of the “swoosh” – and its mantra Nature. Science.  You.™ It strived to be accessible to retailers and associates at CHFA East by presenting a welcoming combination of booth design and easy and casual access to the passion of the PURICA team members on hand at the trade show. The 20th Anniversary was an important theme throughout the booth. The final touches came courtesy of the new PURICA Zensations line of mushroom cacao drinks with a welcoming sign that invoked “The Zensations Café”.

“We zeroed in on a specific vibe that we were looking to create,” said CEO Jason Watkin. “Inspired by the approach we’re taking with our PURICA Zensations line, we wanted to invoke a ‘come hang out in our living room’ kind of inviting space. Chill. Uplifting. Zen.”

Speaking on behalf of the entire sales, marketing and production teams and the family behind PURICA, COO Trevor Watkin enthused: “It’s such a privilege for us to receive this kind of recognition at a CHFA Trade Show that brings together so many of the transformative people who have made it their personal mission to help Canadians lead healthier and happier lives. It’s a real highlight for us as a company committed to making a difference in natural health.”

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Contact: Tawnya Ritco, Content & Education, PURICA

tawnya@purica.com 1-604-649-8445 OR 1-877-746-9397

Mitigating against chronic stress: A “Zensational” solution

Stress is the beginning of a long lineup of disease within the body. When we experience stress, our life-saving mechanisms come to the rescue which means digestion shuts down, blood flow is rerouted to the muscles, hormones go wild, and it’s all a biological response for us to escape a sudden threat and survive. Short term stress is actually a good thing!

Here’s the problem: We live in an age where we have chronic stress. For some it’s financial stress, for others it could be due to relationships or the responsibility of parenthood. Stress is any kind of demand put on the body that’s beyond what it can cope with, so even extreme sports, heavy partying, or simply air pollution could put us into a state of stress where our body struggles to cope.

It causes us to experience:

  • A lack of sleep
  • Loss of sex drive
  • Indigestion
  • Low energy
  • Weight gain

Before we know it, being stressed slowly inches its way to becoming our new normal! We no longer expect to jump out of bed in the morning because for so many days, we’ve woken up fatigued. We blame it on adulthood, uninspiring careers, and so on. We grab a coffee to “wake-up” or manifest the everlost energy that was once so normal in our unjaded youth.

BUT WAIT!!! We can simply add powdered mushrooms and/or adaptogens to our morning coffee! Subtle adjustments can often be the catalyst for permanent change, so no need to throw out your coffee routine just yet! These ingredients work to settle and rebalance our stress response system so that we can embrace the day ahead with energy and cope with the small triggers like traffic or deadlines.

PURICA has a line of powdered drink mixes called ZENSATIONS that do this for you. You can drink it plain or add it to your coffee, making it more like a mocha! Evening Calm is one example of a double whammy: you get the calming effects of Red Reishi mushrooms as well as the anti-stress effect of ashwagandha. On their own, these herbs can be bitter to taste but PURICA has created a method that masks any bitterness or chalkiness completely! Having personally experienced improved coping abilities and overall mood upon adding this into my daily routine, I highly recommend this line of adaptogenic mushroom tonics! Life is meant to be lived, so live it well!

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Registered Holistic Nutritionist Katie Reitsma specializes in prenatal and paediatric nutrition. She is the CAHN-Pro Board Director of B.C. and works collaboratively with sleep consultants, nurses, baby stores, and more. She is the Founder of Live It Well Nutrition where she also does consultations for a more personal look into your health. Check out  her Instagram for more!

20th Anniversary Media Release

CO-FOUNDER JASON WATKIN AMONG OPTIMYZ TOP-100 INFLUENCERS AS PURICA KICKS OFF 20TH ANNIVERSARY

…Canadian owned and operated natural wellness company celebrating myriad milestones since being founded in December of 1999

DUNCAN, B.C (Tuesday, February 12th, 2019) – PURICA, a Canadian-owned and operated whole food and natural supplements company, is marking its 20th Anniversary in the natural health industry with a year-round celebration at PURICA.com and on social at @puricawellness and Facebook.com/purica.

Among the milestones is the second consecutive inclusion of PURICA Co-Founder, Chief Executive Officer & Chief Formulator Jason Watkin on the OptiMYz Magazine Top-100 Influencers in Canadian health.

“We’re just so grateful to have the opportunity to serve active living Canadians and all of those who have come to rely on our products for results that they can feel,” said Jason Watkin, who teamed up with his brother Trevor Watkin, Chief Operating Officer at PURICA, to create the company in December of 1999.

“We are of course pleased to celebrate our 20th Anniversary and proud to be part of a natural health industry that is manifold larger than it was when we started,” said Watkin. “The most important thing for us is to say thank you to the customers, retailers and suppliers who have made PURICA what it is today. That will be the single biggest theme in our 20th Anniversary celebrations throughout the year ahead.”

Watkin is once again among 100 natural health industry entrepreneurs, professionals, trainers, media personalities and celebrities on the OptiMYz Top-100.

“The members of this elite group are connected by a single passion: improving the long-term health and wellness of people in Canada,” said David Holt, Editor-in-Chief of OptiMYz Magazine. “They represent the five brand pillars of OptiMYz Magazine: health, fitness, nutrition, adventure and mental wellbeing. Put them together and you will see the direction of women’s health in Canada.”

Also on the list in recent years are Canadian Health Food Association President Helen Long, golfer Brooke Henderson – Canada’s female athlete of the year in 2018 – tennis player and social media personality Eugenie Bouchard, actress Kim Cattrall of the iconic television series Sex in the City, health and women’s rights advocate Sophie Gregoire Trudeau, Canadian Olympic Committee President and former Olympic rower Tricia Smith, Canadian Olympians Tessa Virtue and Scott Moir, Clara Hughes, Hayley Wickenheiser, Heather Moyse, Rosie MacLennan, Karen Furneaux and Ellie Black, Canadian Paralympic Committee CEO Karen O’Neill, Paralympian and cabinet minister in the Canadian federal government Carla Qualtrough, and Hal Johnson and Joanne McLeod of “Body Break” fame.

For a glance at the full list, visit https://www.optimyz.com/optimyz-top-100-health-and-fitness-influencers-2019/

“It’s such an honour to be included in the company of so many of the transformative people who have made it their personal mission to help Canadians lead healthier and happier lives,” said Watkin. “That notion is central to our company philosophy and our mantra of Nature. Science. You.”

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Contact: Tawnya Ritco, Content & Education, PURICA

tawnya@purica.com 1-604-649-8445 OR 1-877-746-9397

PURICA Foundation cause raising on two fronts

Kate, Marnie Watkin (Chair of PURICA Foundation), Tawnya Ritco (Alexa’s Mom), Barbara and Andrea of PURICA

PURICA Foundation Chair Marnie Watkin shared good news on two fronts earlier this month on TSN 1040: $182,000 raised for the Cowichan Valley Hospice House project and a new campaign in support  of the BC Ambulance Infant Transport Team at the Neonatal Intensive Care Unit at BC Women’s Hospital. Join us in support of the NICU

Enjoying the Journey of Marathon Running

…the Goodlife Fitness Victoria Marathon pushed my physical and mental limits

BY ADAM O’MEARA

Running a marathon isn’t easy. Whether you’re the winner of the race or coming across the finish line in five hours, it will push your physical and mental limits.

And those physical and mental limits is what the sport of running is all about for me. Running keeps me goal-oriented and focused, both on enjoying the journey towards achieving my race goals and demonstrating my ability to focus mentally on daily tasks.

That emphasis on focus is particularly important for me. Without exercise I can begin to exhibit symptoms of the broadly used term of ADHD, which I was diagnosed with in grade 12 of high school. I personally consider this “condition” a blessing as I attribute my energy, zest for life, and never-ending curiosity (attributes of many who are placed into this personality classification) to it.

I work in the natural health and supplement industry and know for certain that physical activity is shown and proven to be a necessity if you wish to live a healthy, happy and long life. Albeit training for marathons puts highly unnatural amounts of stress on the body.  As a response to this big stressor, I am very careful with what foods I put in my body and I rely on high quality natural supplements to help mitigate cellular damage and keep my immune system strong (I am proud to serve as an Ambassador of PURICA and represent the wellness company on Vancouver Island).

On the day of the Goodlife Fitness Victoria Marathon – October 7th – it was cold and rainy in Victoria. Yet as the nearly 8,000 participants lined up to partake in either the 8k, ½ marathon or full marathon events, I did not sense any disappointment or resentment to Mother Nature. The energy at any sporting event is undeniable and it feels good, really good, to be part of it.

I looked to my left and to my right and saw people of all ethnicities, shapes and sizes who were out there for their own reasons. But once that air-horn sounded and we all began our race we each shared one goal – get to the finish line as fast as possible… And then to the pancake breakfasts, Thanksgiving dinners and (for me) a couple cold, locally brewed beers.

Training had gone well leading up to this event.  Back in April I had employed the services of a Canadian running legend and coach, the one and onlyJim Finlayson. With his direction I was able to maximize the available training time and get my body into good enough shape to have a shot at my lofty goal of 2:35:00 for the full marathon.  I had a previous PB (Personal Best) of 2:44:00 for the open marathon and a couple sub-3 hour marathons in the 16 Ironman triathlons I had completed.

With all my running and endurance sport experience, doing an open marathon didn’t seem that intimidating until about 48 hours before the race. At that time all the usual pre-race nerves, excitement, anxiety and rivers of emotions started flowing through my veins, and into my soul.  It is impossible to explain the pre-race feelings you get when you have prepared to your best potential, but it is safe to say that it is a magical feeling that never gets old.

Getting your running mileage up to certain thresholds is important, and I was able to log quite a few 100+ km weeks. This gave me confidence.  And I had nailed some key sessions in the 6 weeks before the event. Upon reflection before the race I found beautiful peace of mind in the fact that I had really done all I could in training, and armed with this confidence I was ready to race to my potential on the day.

About one mile into the race I settled into my own pace and allowed the eager group just ahead of me to drift away. Proper patience is critical to success in any distance but the longer the event gets the more important it becomes. The ultimate goal pace was 3:40/km and this is right where I sat through almost 30 kilometres. Fuelling the body properly with exogenous carbohydrates sources is also something that can’t be ignored at this distance. My fuelling was on track, and stayed on track for the entire event.

At about 19 km I had hooked up with two runners from Seattle and we worked well together for about 15 km. At that time I made a small miscalculation and ran past the table that my third bottle of energy drink was on, I had to turn around and lost about 15 seconds, which is just enough to snap the tie I had with the other runners. For the last 8 km I was all alone. My focus was still good and my physical strength was not yet fading. It is typically the last 10 km of a marathon that really start to hurt, but this is no foreign feeling to me and so I was ready and willing to push on through.

Just before the 39 km point my body started to indicate it was reaching its limit. My quadriceps were both showing early signs of cramping.  When a major muscle group like this starts to threaten to cramp it is a real problem.  The only thing to do is to shorten the stride length, listen intently to your body and go into survival mode in order to not seize up completely and have to walk.

Muscles seizing up due to fatigue and/or inappropriate levels of calories and electrolytes is a horrible feeling that I am familiar and try to avoid at all costs since walking or limping is much slower than running an adjusted pace. I won’t forget that 39 km marker for a while as it was right at that point that my quads packed up and went home early. I drew on my years of experience and was able to manage the damage enough so that I could continue to run, albeit slowly.

The finish line never gets old, and at this race you can’t actually see the finish line until you are about 150m from it, so when you come around that last slight bend and see it the elation sets in and all the discomfort that has infested your body disappears…until you cross the line and stop running. Then, it really hurts for a while.

I knew I had done everything I possibly could have on the day, and so my first real attempt at running an open marathon was an overwhelming success.  The typical feeling of “I will never do that again” was there, but I was in a more peaceful mindset at this finish line than I have ever been in the past. When I competed in triathlon and there was prize money on the line I was almost never satisfied with my performance (even if I had won the race). But as I age and mature I have started to enjoy the journey more since I know it won’t last forever.

I would like to leave you with two last thoughts:

  1. It does not matter how fast or slow you are, the important thing is that you set a goal (in any physical activity) and enjoy the journey to that goal;
  2. Each event in which you participate allows you to set a positive example for the youth and helps build your community.

Train smart!

Managing Menopause: A Three-Pronged Approach

BY TAWNYA RITCO, RHN

While some women float through the menopausal years relatively carefree, with little in the way of hormonal disruptions, others find it very challenging and in some cases debilitating. That’s why managing menopause is one of the most important issues for women in their transitional years. Ideally, this is done naturally, with women following a three-pronged approach designed to manage menopause effectively and reduce or even eliminate many of the common symptoms and effects of this hormonal shift.

The Context: Change of Life

We have two significant shifts in life: teenage puberty and the changes leading into menopause. Although these are certainly natural transitions in life, the challenge arises when our bodies have difficulty adapting to fluctuating hormones. Menopausal symptoms can range from hot flashes, night sweats, headaches, irritability, vaginal dryness and sleeplessness…and unfortunately, that’s just to name a few.

How a woman transitions during her perimenopausal years leading into menopause – the phase in life that is marked by one year without menses — depends on a number of factors, from her genetics and diet to overall lifestyle.

A contributing factor that adds to the challenge is stress and this has only become exacerbated for modern day women who have made multi-tasking their middle name.  It is not uncommon in this digital world for our boundaries to be consistently blurred. Women are finding that ideal balance — between the never-ending to do list, career, family, social life and other daily expectations — doesn’t always come easy.  If you are feeling overwhelmed, you’re not alone in that regard.

Recognizing Your Personal Stress Triggers

So the question becomes how does stress play into the equation when it comes to menopause? First, it is important to recognize that as we enter into the period of perimenopause leading up to menopause, our ovaries slow down and produce less progesterone, testosterone and estrogen. This forces our adrenal glands into a taxing back-up role. This is why protracted levels of stress in a woman’s younger years can potentially contribute to a more difficult time transitioning into menopause.

If your current stress level is high or you experienced chronic stress when you were younger, your adrenal glands may not be functioning optimally.  This is often when those nasty menopause symptoms rear their ugly head.  The good news is that there are things that you can do for a more graceful transition.

Positive Lifestyle Solutions

The first step is making some lifestyle adjustments to help eliminate the extra stressors that can tax your adrenals over time. What are your personal stress triggers and how can they be eliminated?  Do you have coping strategies in place to help mitigate the impacts of stress?  For some a walk in nature, yoga, meditation or mindfulness, diaphragmatic breathing can help bring the body into a more parasympathetic state (rest and digest) as opposed to relying on the sympathetic system (fight and flight) commonly associated with our stress response.

Nutrition

Are we fueling our body with whole food nutrition? Eliminating or reducing too much coffee and alcohol, white sugar and other stimulants helps reduce the extra pressure.

Supplementation

Working in tandem with nutrition and lifestyle adjustments, supplementation can play a key role in providing additional support during this pivotal time in life.  When it comes to supplementation, among the leading natural supplements is PURICA Rebalance Menopause Relief, a blend of three medicinal mushrooms and three herbs that work synergistically to support the whole body by naturally rebalancing your hormones.

Headlining the blend of medicinal mushrooms in PURICA Rebalance is Chaga, which helps relieve stress, promotes youthfulness of the skin, hair and nails, and perhaps most important, increases energy.

Certified organic PURICA Lion’s Mane is a mushroom powerhouse that is included to help improve cognition and memory and has the added benefit of helping digestion.  Meanwhile the third mushroom ingredient – Cordyceps – helps enhance vitality and energy and increases libido while providing all important support for the adrenals.  It also increases the immune response.

PURICA Rebalance also includes a blend of herbs such as Giant Angelica, Sok-Dan and Wilfords Cynanchum.  It is present in this menopause relief product as a proprietary blend of three hot water extracts known as EstroG-100 clinically proven to reduce the symptoms of hot flashes, night sweats, nervousness, occasional sleeplessness and mood swings.

Following this three pronged approach of healthy dietary changes, lifestyle adjustments to manage stress and supplementation on the strength of natural products such as PURICA Rebalance, we can significantly help smooth the transition to embrace this new chapter in life.  And who wouldn’t want a smoother landing at this time in life?

Tawnya Ritco, R.H.N., is Director of Education for PURICA and promotes natural health education and finds inspiration in the connection between nutrition, lifestyle, and vitality.

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