Category Archives: Press

PURICA Hand Sanitizer approved by Health Canada

…Ethyl alcohol-based liquid hand cleaner the result of Vancouver Island community partnership between Shelter Point Distillery and PURICA

Duncan, British Columbia (Thursday, April 23rd, 2020) – PURICA and Shelter Point Distillery, both based on Vancouver Island, have joined forces to produce, launch and distribute PURICA Hand Sanitizer, an ethyl alcohol-based liquid hand cleaner approved by Health Canada and produced at Shelter Point’s craft distillery on a third-generation seaside farm overlooking the Salish Sea.

“As with so many of our more traditional whole food products and natural supplements, we’re literally responding to the grassroots and the demand for effective hand sanitizers and pleased to do so in partnership with our friends at Shelter Point Distillery,” said Jason Watkin, Chief Executive Officer & Chief Formulator at PURICA. “We truly appreciate the spirit of community partnership behind this – including from Health Canada, Shelter Point and our valued retailer network across Canada.”

Health Canada is encouraging that established leaders in the field help keep up with the demand for hand sanitizers during the COVID-19 crisis and beyond and PURICA and Shelter Point accepted the challenge of aggressive timelines around production, marketing and distribution through this important supply chain.

“We’re very proud to partner with PURICA and create a made-in-Canada, made-on-Vancouver Island solution for Canadians from coast-to-coast,” said Patrick Evans, President of Shelter Point Distillery, a highly-respected artisanal distillery that produces its premium spirits from barley grown on its 380-acre farm in Oyster River, B.C. “We couldn’t think of better partners and the proof is in how quickly we’ve been able to develop this ethanol-based solution. We’re excited to work with PURICA to help make a difference to prevent the spread of COVID-19 and do so with trusted partners every step of the way.”

Both Watkin and Evans believe that the spread of the novel coronavirus and the best practices being established to help contain COVID-19 will set a new standard for personal hygiene and clean hands in the future, well beyond the current crisis.

The PURICA Hand Sanitizer – featuring fresh blue-and-black labelling, the familiar PURICA Triskelion, Shelter Point emblem and a side-panel outline of Vancouver Island – is now available online and will begin shipping to stores the week of April 27th.


A leading Canadian wellness company, PURICA is committed to empowering people to fully experience good health by providing the finest whole foods, supplements and lifestyle solutions. Our vision is a world where you achieve your fullest potential in every aspect of life, work and play. In addition to our original flagship products PURICA Recovery and PURICA Immune 7 – voted by Canadian retailers as best immunity product in the 2019 alive Magazine Awards – PURICA features a wide range of medicinal mushroom-inspired formulations and other innovative natural health solutions, along with our best-of-class PURICA Pet and PURICA Equine lines. Visit

About Shelter Point Distillery

Established in 2011, Shelter Point Distillery overlooks the Salish Sea on 380 acres in Oyster River, B.C., approximately at the midpoint of the eastern coast of Vancouver Island. Farmed for three generations, Shelter Point is one of the last-remaining seaside farms on Vancouver Island. Blessed with fertile fields to grow its barley, a large underground aquifer providing naturally filtered water and crisp sea air, the world-class distillery takes an artisanal, handcrafted approach to the premium whisky, vodka and liqueur it produces. For more information, visit


Tawnya Ritco, Director of Marketing, PURICA

Andrew Ketch, Shelter Point Distillery

Taking every precaution

As we continue to monitor the COVID-19 crisis on a local, provincial, national and international basis, we are taking every precaution to protect the good health of our customers, our employees, our suppliers and everyone in the PURICA family.

In addition to having all of our reps work with you from their homes, we have moved our marketing and some of our administrative staff off-site to their homes this week. We have also directed our production team to spend the week at home as we continue to assess the best way for us to operate to serve you going forward. We are now managing with only limited members of our team handling shipping and customer fulfillment at our headquarters. We are working in a way that is entirely consistent with the accepted guidelines of social distancing.

Thank you in advance for the inevitable and unavoidable delays that we will be facing on fulfilling orders in the immediate future, especially formulations such as PURICA Complete 360, PURICA Immune 7 and PURICA Prevail. We will strive to do the best we can on all fronts.

Part of that is helping you help our customers during these challenging times: If you have any of our immunity formulations in stock, tag us on Facebook, Instagram and Twitter and we’ll not only repost, we’ll direct customer enquiries we receive to your stores. Tag @PURICAwellness and use the hashtag #AllinThisTogether and we’ll work together to try to serve as many Canadians as possible.

On behalf of our entire team at PURICA, we are highly appreciative of your support and understanding and are grateful for the kind feedback we’ve received around community initiatives such as the webinars featuring Dr. John Holliday on Medicinal Mushrooms: Exploring Immunity and More.

Working together in the natural health industry, we will play whatever part we can in mitigating against the stress that we are facing as a global community.

We again encourage you to review the additional information available from your provincial health authority, Health Canada, and the World Health Organization.

Jason & Trevor Watkin

PS – In the meantime, from our BC team to yours, we wanted to share this window on Mother Nature and allow you to take a few soothing breaths with Lindsay Barton of Namaste Hiking Co. Try it. You’ll like it.

Dr. John Holliday Educational Tour of B.C. Shifted to Series of PURICA Webinars

The PURICA public educational tour entitled “Medicinal Mushrooms: Exploring Immunity and More” – originally scheduled to begin tonight at the Alix Goolden Performance Hall in Victoria, B.C. and featuring globally-recognized mycologist Dr. John Holliday – has been rescheduled to a series of live webinars.

The webinar series is scheduled to begin Thursday, March 19th (6:30 p.m.-7:30 p.m. main presentation, followed by a Question & Answer session).

Additional webinars will be announced this week.

“Although we were all very much looking forward to having ‘The Mushroom Doctor’ join us in person on tour in British Columbia, we believe live webinar is the best way to gain Dr. Holliday’s insight during this juncture of the COVID-19 crisis,” said Trevor Watkin, Chief Operating Officer & Co-Founder of PURICA.

Dr. Holliday will cover all of the ground originally planned for in the live presentations: He will talk about the phenomenon of medicinal mushrooms, including the remarkable health benefits and immunity support provided by mushrooms.

Watkin said that PURICA will endeavour to invite Dr. Holliday back to Canada at its next opportunity.

Contact: Tawnya Ritco

PURICA Wins Gold in 2019 Alive Awards Showcasing Excellence in Natural Health


…PURICA Immune 7 selected by retailers as best immunity product in national competition of leading natural health products

DUNCAN, B.C (Thursday, October 3rd, 2019) – For the second time in three weeks, PURICA has earned national recognition in the Canadian health food sector, winning a gold medal in the prestigious alive Awards for 2019. PURICA Immune 7 is the winner of the Retailer’s Choice Award in the immune product category, one of 34 award categories in the annual alive Awards (17 consumer choice and 17 retailer choice).

The alive Awards recognition follows on the heels of last month’s CHFA East at the Metro Toronto Convention Centre, where the Canadian Health Food Association awarded PURICA the distinction of Best Large Booth among the more than 1,100 exhibits showcasing the best in natural health, specialty and organic products.

Presented by alive Magazine, the alive Awards have been showcasing “the best of the best in natural health” – from immunity products and protein powders to coconut oils and multivitamins – for more than 20 years.

“It’s just so gratifying for the entire team at PURICA to receive this kind of recognition and support from the natural health food stores that vote each year in the alive Awards,” said Jason Watkin, Co-Founder, CEO & Chief Formulator of the Canadian-owned and operated whole food and natural supplements company headquartered out of Duncan, B.C. “We’re proud to be honoured given the meaning that the alive Awards have gained over more than 20 years, especially since we’re approaching our own 20th Anniversary in December.”

Canadian retailers voted PURICA Immune 7 as the gold standard in the immune category for 2019. PURICA Immune 7 is a full spectrum supplement with a proven 20-year track record of improving immune system performance. The comprehensive formula features six organic medicinal mushrooms and Nutricol, a powerful blend of natural antioxidants. PURICA Immune 7 optimizes immunity, wards off sickness and complements mainstream therapies.

“We thank alive Magazine and we thank our retailers for giving our company and PURICA Immune 7 this vote of confidence,” said Trevor Watkin, Co-Founder & Chief Operating Officer of PURICA. “We’re particularly humbled to win the retailer choice award in the immune category given the respect that we have for the other nominees and finalists in the category. We understand the significance of retailer trust and this alive Award only strengthens our resolve to live up to these gold standards and continue to produce natural whole food products and supplements that truly make a difference for our customers.”

Both Jason and Trevor Watkin acknowledged alive Magazine for standing for “Peak performance for the conscious consumer” and how the performance of PURICA Immune 7 is something the company is most proud of.

The alive Awards recognize the industry leaders in Immune Products, Bone & Joint Products, Children’s Products, Detox Products, Digestive Health, Functional Foods, Healthy Oils & EFAs, Herbal Products, Homeopathy, Multivitamins & Supplements, Natural Foods, Bars & Beverages, New Products, New Supplements, Personal Care & Natural Beauty, Sports Nutrition, Weight Management and Women’s Products.

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Contact: Tawnya Ritco, Content & Education, PURICA 1-604-649-8445 OR 1-877-746-9397


PURICA Awarded Best Booth Award at CHFA East


…Canadian-owned and operated natural wellness company marks another milestone moment as it approaches its 20th Anniversary in December

DUNCAN, B.C (Tuesday, September 17th, 2019) – The Canadian Health Food Association (CHFA) awarded PURICA — the Canadian-owned and operated whole food and natural supplements company headquartered out of Duncan, B.C. — the distinction of Best Large Booth at CHFA East, the single largest natural health food industry trade show in Canada held over the weekend at the Metro Toronto Convention Centre.

PURICA-CHFA-AwardPURICA was named Best Large Booth (officially Best Large Pavilion) winner at the CHFA gathering that brought together more than 1,100 exhibits showcasing the best in natural health, specialty and organic products.

It was yet another golden honour for PURICA, but it took on special meaning by marking the first time in the company’s 20-year history that it has been named in the Best Booth category by the CHFA. PURICA is celebrating its 20th Anniversary with a year-round reflective campaign that will reach its apex on the company’s actual corporate birthdate in December of 2019. It has been a member of the CHFA since the company was incorporated.

“We’re thrilled with the Best Large Booth Award because we know how much thought, time and passion go into the presentational efforts by all of our colleagues and friends in natural health at shows like CHFA East,” said Trevor Watkin, Co-Founder & Chief Operating Officer of PURICA alongside his brother Jason, Co-Founder, Chief Executive Officer & Chief Formulator. “We consider ourselves to be in very good company when you look at the list of class companies that have won CHFA Awards in previous years.”

The CHFA said the awards are presented to “exhibitors who demonstrate best practices in the presentation of their products and the conduct of their employees while exhibiting at CHFA Trade Shows.”

According to Trevor Watkin, “the most important thing for us is to every chance we get say thank you to the customers, retailers and suppliers who have made PURICA what it is today. We live and breathe Nature. Science. You.™ every day. We recognize that we’re growing on the strength of our customers. They are the ones that are inspiring our growth as a Canadian company and we appreciate that very much.”

PURICA elected to pursue a natural wood construction complemented by touches of brick imagery. Prominent in the booth presentation and signage was the PURICA Triskelion – its version of the “swoosh” – and its mantra Nature. Science.  You.™ It strived to be accessible to retailers and associates at CHFA East by presenting a welcoming combination of booth design and easy and casual access to the passion of the PURICA team members on hand at the trade show. The 20th Anniversary was an important theme throughout the booth. The final touches came courtesy of the new PURICA Zensations line of mushroom cacao drinks with a welcoming sign that invoked “The Zensations Café”.

“We zeroed in on a specific vibe that we were looking to create,” said CEO Jason Watkin. “Inspired by the approach we’re taking with our PURICA Zensations line, we wanted to invoke a ‘come hang out in our living room’ kind of inviting space. Chill. Uplifting. Zen.”

Speaking on behalf of the entire sales, marketing and production teams and the family behind PURICA, COO Trevor Watkin enthused: “It’s such a privilege for us to receive this kind of recognition at a CHFA Trade Show that brings together so many of the transformative people who have made it their personal mission to help Canadians lead healthier and happier lives. It’s a real highlight for us as a company committed to making a difference in natural health.”

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Contact: Tawnya Ritco, Content & Education, PURICA 1-604-649-8445 OR 1-877-746-9397

20th Anniversary Media Release


…Canadian owned and operated natural wellness company celebrating myriad milestones since being founded in December of 1999

DUNCAN, B.C (Tuesday, February 12th, 2019) – PURICA, a Canadian-owned and operated whole food and natural supplements company, is marking its 20th Anniversary in the natural health industry with a year-round celebration at and on social at @puricawellness and

Among the milestones is the second consecutive inclusion of PURICA Co-Founder, Chief Executive Officer & Chief Formulator Jason Watkin on the OptiMYz Magazine Top-100 Influencers in Canadian health.

“We’re just so grateful to have the opportunity to serve active living Canadians and all of those who have come to rely on our products for results that they can feel,” said Jason Watkin, who teamed up with his brother Trevor Watkin, Chief Operating Officer at PURICA, to create the company in December of 1999.

“We are of course pleased to celebrate our 20th Anniversary and proud to be part of a natural health industry that is manifold larger than it was when we started,” said Watkin. “The most important thing for us is to say thank you to the customers, retailers and suppliers who have made PURICA what it is today. That will be the single biggest theme in our 20th Anniversary celebrations throughout the year ahead.”

Watkin is once again among 100 natural health industry entrepreneurs, professionals, trainers, media personalities and celebrities on the OptiMYz Top-100.

“The members of this elite group are connected by a single passion: improving the long-term health and wellness of people in Canada,” said David Holt, Editor-in-Chief of OptiMYz Magazine. “They represent the five brand pillars of OptiMYz Magazine: health, fitness, nutrition, adventure and mental wellbeing. Put them together and you will see the direction of women’s health in Canada.”

Also on the list in recent years are Canadian Health Food Association President Helen Long, golfer Brooke Henderson – Canada’s female athlete of the year in 2018 – tennis player and social media personality Eugenie Bouchard, actress Kim Cattrall of the iconic television series Sex in the City, health and women’s rights advocate Sophie Gregoire Trudeau, Canadian Olympic Committee President and former Olympic rower Tricia Smith, Canadian Olympians Tessa Virtue and Scott Moir, Clara Hughes, Hayley Wickenheiser, Heather Moyse, Rosie MacLennan, Karen Furneaux and Ellie Black, Canadian Paralympic Committee CEO Karen O’Neill, Paralympian and cabinet minister in the Canadian federal government Carla Qualtrough, and Hal Johnson and Joanne McLeod of “Body Break” fame.

For a glance at the full list, visit

“It’s such an honour to be included in the company of so many of the transformative people who have made it their personal mission to help Canadians lead healthier and happier lives,” said Watkin. “That notion is central to our company philosophy and our mantra of Nature. Science. You.”

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Contact: Tawnya Ritco, Content & Education, PURICA 1-604-649-8445 OR 1-877-746-9397

PURICA Foundation cause raising on two fronts

Kate, Marnie Watkin (Chair of PURICA Foundation), Tawnya Ritco (Alexa’s Mom), Barbara and Andrea of PURICA

PURICA Foundation Chair Marnie Watkin shared good news on two fronts earlier this month on TSN 1040: $182,000 raised for the Cowichan Valley Hospice House project and a new campaign in support  of the BC Ambulance Infant Transport Team at the Neonatal Intensive Care Unit at BC Women’s Hospital. Join us in support of the NICU