PURICA Foundation Expands Scope to Support Care and Well-being Throughout Full Spectrum of Life


…from its new campaign for the BC Ambulance Infant Transport Team at BC Women’s Hospital to its ongoing support of the Cowichan Valley Hospice House Project, the charitable arm aims to help and protect the most vulnerable of children and those in need of end-of-life care

DUNCAN, B.C (Tuesday, October 2nd, 2018) – PURICA, a Canadian-owned and operated whole food and natural supplements company, is expanding the scope of the PURICA Foundation to span those in critical need throughout the full spectrum of life; from the most vulnerable of babies cared for by the BC Ambulance Infant Transport Team at the Neonatal Intensive Care Unit (NICU) at BC Women’s Hospital to those who will benefit from care at the future Cowichan Valley Hospice House.

The PURICA Foundation — a fund held at the Victoria Foundation headquartered in Victoria, B.C. – will inspire fund-raising initiatives, charitable donations and other support for those most in need at the start of life and those requiring palliative care at the end-of-life.

“The PURICA Foundation is designed to reflect the core vision of PURICA as a natural supplements company that is committed to wellness and improving the quality of life of people of all ages”, said PURICA Foundation chair and executive director Marnie Watkin of Duncan. “When it comes to our Foundation, we’re inspired to support the full spectrum of at-risk babies at the beginning of life to the care and well-being of those nearing the end-of-life.”

On the strength of a variety of initiatives rolled out on a year-round basis, the PURICA Foundation will continue to build on its support for the Cowichan Valley Hospice House Project and raise funds and awareness for essential life-saving equipment used by the paramedics of the BC Ambulance Infant Transport Team at BC Women’s Hospital in Vancouver (and ultimately other NICUs across Canada):

  • Fund-raising events
  • Cash donations
  • Product donations
  • Educational, Promotional and Employee Support
  • Annual giving campaigns by employees
  • Collaboration with PURICA retailers and other stakeholders

Through the fund held at the Victoria Foundation, supporters of the PURICA Foundation will receive donation receipts for cash contributions made to specific initiatives supported by its annual campaigns.  Contributions to the funding of Non-Invasive PCO2 monitors used by the BC Ambulance Infant Transport Team will be directly received and receipted by the BC Women’s Hospital Foundation.

The PURICA Foundation is part of the Duncan-based company’s commitment to be a leader in whatever it does, from excellence in natural supplements, lifestyle and nutritional education to philanthropy and investment in causes that matter to communities, not only in its backyard of British Columbia but across the country.

“We’re so grateful for the response of our employees, retail partners, media partners, suppliers and volunteers who believe in what we’re aspiring to do as part of the PURICA way,” said Trevor Watkin, Co-Founder, Chief Operating Officer & CFO for PURICA. “From our founding almost 20 years ago to our embedding of ‘Nature. Science. You.’ in our company philosophy, a focus on the community interests and causes of our customers has always been important to us. That of course continues through the PURICA Foundation. We have been so energized by the support of our Foundation Committee members and their enthusiasm has been contagious.”

Philanthropy and community investment have been long-standing principles of PURICA, which as an example sponsored the 2016 Run For The Clause supporting The Clements Centre in Duncan, B.C., supporting those living with brain injuries, Down Syndrome and other debilitating conditions. PURICA employees and PURICA Foundation committee members have also been involved in related initiatives such as Operation Track Shoes, which annually brings together over 500 athletes with disabilities from throughout BC.

After its launch in July of 2016, the PURICA Foundation raised more than $130,000 for the Cowichan Valley Hospice House Project in 2017. It is aiming to exceed that goal in its Havana Nights fund-raiser for the Hospice House Project, Saturday, November 3rd, at Mellor Hall at the Cowichan Exhibition Grounds in Duncan. It is also launching its campaign in support of the BC Ambulance Infant Transport Team this fall by donating proceeds from the sale of PURICA Effervescent Magnesium ($3 per bottle) and working with retailers to raise additional funds for the BC Women’s Hospital NICU.

Contact: Marnie Watkin, Chair & Executive Director, PURICA Foundation   

marnie@PURICA.com 1-877-746-9397

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