Jason Watkin, co-ounder and chief formulator of PURICA explains the benefits of medicinal mushrooms and a new way to consume the powerful PURICA Complete 360 blend.Complete 360 Zensations - Universal Harmony
RHN & Fitness Coach Melissa Blair gives her take on why she uses PURICA Immune 7 to strengthen her own immune system to build her confidence when run down and even when surrounded by germs.Immune 7
Modern science confirms what many ancient cultures have known: many mushrooms contain a host of ingredients that strengthen and heal the body.
BY TOM MASON
The healing powers of mushrooms have been well known to humans for thousands of years. These unique lifeforms that are neither plant nor animal were used as a vital source of medicines in Tibet, China, India and other ancient cultures. The medicinal properties of mushrooms are referenced in the Rigveda, a collection of Sanskrit hymns dating from around 1,200 B.C. There’s also evidence that the ancient Greeks used mushrooms in medicinal drinks more than 3,000 years ago.
In the modern era of medicine, mushrooms and other fungi have been used to develop treatments for everything from diabetes and malaria to fungal infections. The first antibiotics were developed from fungi; so were statins used for the treatment of high cholesterol. Mushrooms have also been used as a commercial source of vitamin D and other pharmaceuticals.
Today, PURICA applies scientific methodology to these ancient healing substances, creating a safe, powerful and balanced range of products that is helping with everything from relief from chronic stress to modulating the immune system and improving memory. PURICA products are also used as a complement to the treatment of a number of serious medical conditions.
Many of the mushroom ingredients PURICA uses have roots in ancient medicines. They have proven to be safe and effective for centuries. Chaga mushroom is a fungus that grows on the sides of birch trees. In the right formulation it delivers more than 200 powerful phytonutrients that help the human body with a range of conditions. Lion’s Mane mushrooms are known to promote the synthesis of a protein crucial to the growth and health of nerve cells within the brain. Cordyceps mushrooms improve oxygen uptake in cells.
To make these and other mushroom products even more effective, the company incorporates the four PURICA Advantages into everything it produces: full spectrum formulation; therapeutic grade ingredients, the highest quality products and arguably the most important, easy absorption.
Producing a full spectrum product means that PURICA uses the entire mushroom in all stages of its growth and life cycle—the mycelia, fruitbodies and spores—to produce each of its carefully formulated products.
Easy absorption is ensured through a process known as micronization, which reduces large particles into fine, soluble particles, measured in micrometres, which are easy for the body to absorb. Great care is taken in all stages of the growing, harvesting and processing of every mushroom used in PURICA products—a process that preserves active ingredients to deliver a consistent therapeutic grade product. Because of the high degree of quality control, each PURICA product qualifies as a healing superfood, grown on a certified organic plant base with trace minerals.
PURICA has developed a range of healthy products that includes Complete 360, a powerful energy booster; Immune 7 that provides serious immune support, supercharges vitality and provides support for mainstream therapies; Vitality to help combat adrenal exhaustion; and Rebalance for menopause relief.
PURICA Complete 360 contains a combination of eight species of organic, full-spectrum mushrooms including shiitake, cordyceps, coriolus, maitake, red reishi, chaga and lion’s mane—each known for its health-giving qualities. The carefully balanced formulation is ideal for people who find they are losing energy, feeling stressed, experiencing sleep loss or suffering from frequent colds and viruses.
PURICA Immune 7 is a combination of six medicinal mushrooms and a proprietary ingredient called Nutricol® that have been carefully formulated to help with suppressed immune systems, infectious diseases, allergies, skin conditions and stress. Favoured by athletes, its ingredients have been shown to significantly strengthen the immune system.
Our adrenal glands have a profound impact on our health. They produce the hormones adrenaline and cortisol that induce stress. Too much over time and they negatively affect the body. To help improve adrenal function, PURICA Vitality uses chaga mushrooms, one of the most biochemically loaded substances on Earth with over 200 potent phytonutrients, along with cordyceps mushrooms that contain powerful adaptogens that help support the adrenals.
PURICA Rebalance works to ease the most common symptoms of menopause—hot flashes, mood swings, stresses and hormone imbalances—with ingredients that include certified organic micronized chaga, cordyceps and lion’s mane mushrooms, along with several other organic active ingredients.
PURICA takes its cues from the ancient traditions of medicine—zeroing in on products with well-known properties, with a solid track record for safety and reliability. Modern science also plays an integral role in the formulation process. Quality control is assured by growing the mushrooms in a pristine lab environment under carefully controlled conditions. PURICA has perfected the technology of micronization to make compounds more bioavailable for easier absorption.
The result is a family of products that is true to the PURICA mantra: “Nature. Science. You.”
Sun mushroom (Agaricus blazei)
Agaricus has long been recognized for its ability to galvanize immune response, reduce both physical and mental stress and help the body to detoxify. It also possesses powerful anti-inflammatory action.
Red Reishi (Ganoderma lucidum)
The Red Reishi mushroom has long been known in traditional Chinese medicine as the mushroom of immortality—a claim that’s been backed up by scientists who have found that it increases longevity in mice and may possibly do the same for humans. It supports better sleep, helps with calming and de-stressing the body and supports the immune system.get PURICA red reishi
Maitake (Grifola frondosa)
A powerful antioxidant, Maitake—or “hen-of-the-woods” possesses anti-viral properties and contributes to the immune-enhancing properties of PURICA Complete 360. The mushroom encourages a healthy lipid profile. A recently identified Maitake compound, known as SX fraction, has been shown to reduce blood pressure, cholesterol, and blood sugar levels.
Lion’s Mane (Hericium erinaceus)
This tree mushroom has long been known for its ability to enhance memory and cognitive ability, as well as to calm the nervous system and reduce anxiety. Lion’s Mane stimulates the synthesis of nerve growth factor (NGF), a small protein crucial to the growth, maintenance and survival of nerve cells within the brain.get PURICA Lion's Mane
Chaga (Inonotus obliquus)
Although its health benefits have been known for centuries, the chaga mushroom gained fame in modern times as the curative mushroom in Aleksandr Solzhenitsyn’s semi-autobiographical novel, Cancer Ward. Chaga is a rich source of antioxidants and beta-glucans, which protect the body’s tissues and stimulate the immune system.get PURICA Chaga
Shiitake (Lentinula edodes)
Well known by modern cooks and gourmets for its subtle flavours, the shiitake mushroom also restores the immune system to optimal balance. Shiitake contains lentinan, a compound that activates the immune system’s natural killer cells that halt the replication of cells with mutated DNA. Lentinan also reduces hormone-like prostaglandins that create inflammation.
Cordyceps (Ophiocordyceps sinensis)
Cordyceps helps the body increase its output of energy by enhancing oxygen uptake by the cells. It also helps athletes recuperate faster and improves a flagging libido. And like all medicinal mushrooms, Cordyceps also boosts the immune system. In short, it can make you feel young and vital.get PURICA Cordyceps
Coriolus (Coriolus versicolor)
Often referred to as turkey tail mushroom, Coriolus is widely recognized for its powerful and consistent ability to affect the human immune response. Two of its active ingredients, polysaccharide peptide (PSP) and polysaccharide krestin (PSK), have been shown to profoundly affect immunity. Over 600 studies have been carried out on PSP, and close to 25 clinical trials. In one study, researchers at the Sloan-Kettering Cancer Center in New York found Coriolus superior to all other immune enhancing natural substances tested.get PURICA Turkey Tail
In this world in which we are inundated daily by stress and pathogens, it’s useful to think of our body as a castle. The walls of the castle – our skin, bone and connective tissue – keep things out – our mucosal membranes, genital urinary tract and eyes function like a moat. Inside our body is an army of cells, millions of loyal soldiers maintaining the fortress and multitasking as a self-defense system made up of archers, sentries, intelligence agents, communicators and armed guards.
With daily attacks from toxins and pathogens, imagine how taxing it is for the protectors of our castle to keep our immune system strong and active. An underactive immune system makes us more vulnerable to become sick and recovery time can take much longer than had we started from a strong base. On the other hand, if our immune system is overactive, we can be left subject to allergies and it can potentially trigger an autoimmune response. As in the castle analogy, an optimal immune system is a balanced one.
In order to keep our defenses strong, it’s become more important than ever to support our immune system. That base always starts with balanced nutrition and hydration as well as positive lifestyle strategies to reduce the impacts of chronic stress. Prolonged stress, even at a low-grade level, weakens our immune response. Incorporating a few routines into our lives, including diaphragmatic breathing or belly breathing can create a more calming environment in our body and break that on-going “fight or flight: stress response that triggers our sympathetic nervous system and helps train the body to activate the “rest and digest” parasympathetic nervous system.
Another way we can strengthen our defenses is through supplementation, including the use of medicinal mushrooms. That’s where PURICA medicinal mushrooms shine. Many medicinal mushrooms have been used in eastern cultures for thousands of years. They have proven to be powerful allies in the fight against stress by working as immunomodulators; substances that bring balance or calm and activate the immune system, as needed. Medicinal mushrooms also share the remarkable qualities of adaptogens, which protect our bodies from stress. They literally help our cells adapt to stressors.
Each mushroom has been its unique characteristic. If you’re low on energy, Cordyceps is a good fit. If it’s focus that you are looking for, Lion’s Mane has been associated with optimal cognitive and nerve function. If it’s stress that’s weighing you down, Red Reishi may help you bridge that gap by helping balance the system with its innate ability to calm the mind and encourage restful sleep.
If you are looking for 360 degrees of optimal health, PURICA Complete 360 is a natural winner! It is a synergistic formulation of eight medicinal mushrooms — agaricus, cordyceps, coriolus, red reishi, maitake, shiitake, chaga and lion’s mane — along with the ayurvedic herb ashwaganda to provide comprehensive immune support. Like all PURICA mushroom formulations, PURICA Complete 360 has the advantage of micronization for better absorption.
Using PURICA Complete 360 – or other PURICA immunity formulations such as Immune 7 and Prevent — can strengthen the walls in our castle to optimize our immunity. Like anything, the best approach is an integrative one of positive lifestyle choices, healthy balanced diet and using supplementation to bridge the gap.
Let’s face it, none of us like to get sick! Here are some tips from Melissa Blair on her personal “go to” PURICA products to keep strong year-round, especially during back to school season!
By Melissa Blair, RHN
Imagine being in the middle of the ocean. The boat you’re in has sprung a leak. The water is deep, the shore is distant and your boat is filling up fast. You quickly start to feel afraid and desperate as you search for a bucket to bail the water out.
You think a bucket will save you, but a bucket will only do so much. Sooner or later the water will come in faster than you can bail it out. You’re about to hit rock bottom. This crisis can exhaust you if you stay fixated on the effects of the hole. Or it can make you realize that if you want to stay afloat, you need to fix the hole in your boat.
There’s something in this boat sinking analogy, because when life gets difficult, or a health crisis hits. many people get caught up trying to mask, hide or control the symptoms rather than fixing, balancing or eliminating the cause of the issue. The problem is that if you waste energy, money and time trying to bail out the “raising water line” but never fix the hole, your boat will sink.
It’s important to listen to your body’s signs and symptoms of being overstressed so that you can support your mainframe immune and nervous systems. Practicing a daily fitness program, eating a nutritious diet and incorporating adaptogens are three great ways to support your body before stress, illness or injuries occur and will help quicken recovery when a crisis does occur.
As an example, it’s not a matter of if but when someone in your world of friends has a cold or flu and you feel totally doomed that you will catch what they’ve got. The people who expect to get sick usually do. I used to actually avoid sharing air with family, friends and clients who had a cold or flu to prevent getting sick from their germs. That was before I adopted a holistic health routine. Now I no longer am afraid to get sick when others around me are sick, because I armor up my immune system daily with proper sleep, proper food nutrients and add adaptogen products such as PURICA Immune 7, Complete 360, Vitality or Prevent and Prevail with some added oil or oregano depending on the severity of the germ attack. When you build your health from the inside out, you can confidently thrive in the outside world.
So next time you feel your health ship is sinking with stress or illness attack, listen to your body, don’t try to mask the fever, headache, mood swing or lack of energy, but instead support the area that needs support from the inside out. It’s the best way to keep your boat afloat.
Melissa Blair, a training coach and one of Canada’s foremost global fitness competitors, is a member of our team of Purica Ambassadors committed to providing you with healthy eating and training tips. For more information, check out her website or email her. And for regular healthy eating and training tips, follow us on Twitter and like us on Facebook
*A note on vegan and vegetarian options: At Purica, we’re committed to empowering you with the best in whole foods, supplements and positive lifestyle solutions. We support all athletes and active living people whatever your dietary preferences, although we will always do our part to raise awareness about the benefits of vegetarian or vegan options.