PURICA Ionicbone bone-building formula goes beyond just maintaining healthy bones. Registered Holistic Nutritionist Katie Reitsma explains how, including the important role Vitamin K2 plays!Ionicbone
RHN Katie Reitsma of Live It Well Nutrition makes the distinction between normal stress response and ravages of protracted chronic stress.
For more on the Zensations product Katie is talking about, click the button below.Zensations - mindful breath
Modern science confirms what many ancient cultures have known: many mushrooms contain a host of ingredients that strengthen and heal the body.
BY TOM MASON
The healing powers of mushrooms have been well known to humans for thousands of years. These unique lifeforms that are neither plant nor animal were used as a vital source of medicines in Tibet, China, India and other ancient cultures. The medicinal properties of mushrooms are referenced in the Rigveda, a collection of Sanskrit hymns dating from around 1,200 B.C. There’s also evidence that the ancient Greeks used mushrooms in medicinal drinks more than 3,000 years ago.
In the modern era of medicine, mushrooms and other fungi have been used to develop treatments for everything from diabetes and malaria to fungal infections. The first antibiotics were developed from fungi; so were statins used for the treatment of high cholesterol. Mushrooms have also been used as a commercial source of vitamin D and other pharmaceuticals.
Today, PURICA applies scientific methodology to these ancient healing substances, creating a safe, powerful and balanced range of products that is helping with everything from relief from chronic stress to modulating the immune system and improving memory. PURICA products are also used as a complement to the treatment of a number of serious medical conditions.
Many of the mushroom ingredients PURICA uses have roots in ancient medicines. They have proven to be safe and effective for centuries. Chaga mushroom is a fungus that grows on the sides of birch trees. In the right formulation it delivers more than 200 powerful phytonutrients that help the human body with a range of conditions. Lion’s Mane mushrooms are known to promote the synthesis of a protein crucial to the growth and health of nerve cells within the brain. Cordyceps mushrooms improve oxygen uptake in cells.
To make these and other mushroom products even more effective, the company incorporates the four PURICA Advantages into everything it produces: full spectrum formulation; therapeutic grade ingredients, the highest quality products and arguably the most important, easy absorption.
Producing a full spectrum product means that PURICA uses the entire mushroom in all stages of its growth and life cycle—the mycelia, fruitbodies and spores—to produce each of its carefully formulated products.
Easy absorption is ensured through a process known as micronization, which reduces large particles into fine, soluble particles, measured in micrometres, which are easy for the body to absorb. Great care is taken in all stages of the growing, harvesting and processing of every mushroom used in PURICA products—a process that preserves active ingredients to deliver a consistent therapeutic grade product. Because of the high degree of quality control, each PURICA product qualifies as a healing superfood, grown on a certified organic plant base with trace minerals.
PURICA has developed a range of healthy products that includes Complete 360, a powerful energy booster; Immune 7 that provides serious immune support, supercharges vitality and provides support for mainstream therapies; Vitality to help combat adrenal exhaustion; and Rebalance for menopause relief.
PURICA Complete 360 contains a combination of eight species of organic, full-spectrum mushrooms including shiitake, cordyceps, coriolus, maitake, red reishi, chaga and lion’s mane—each known for its health-giving qualities. The carefully balanced formulation is ideal for people who find they are losing energy, feeling stressed, experiencing sleep loss or suffering from frequent colds and viruses.
PURICA Immune 7 is a combination of six medicinal mushrooms and a proprietary ingredient called Nutricol® that have been carefully formulated to help with suppressed immune systems, infectious diseases, allergies, skin conditions and stress. Favoured by athletes, its ingredients have been shown to significantly strengthen the immune system.
Our adrenal glands have a profound impact on our health. They produce the hormones adrenaline and cortisol that induce stress. Too much over time and they negatively affect the body. To help improve adrenal function, PURICA Vitality uses chaga mushrooms, one of the most biochemically loaded substances on Earth with over 200 potent phytonutrients, along with cordyceps mushrooms that contain powerful adaptogens that help support the adrenals.
PURICA Rebalance works to ease the most common symptoms of menopause—hot flashes, mood swings, stresses and hormone imbalances—with ingredients that include certified organic micronized chaga, cordyceps and lion’s mane mushrooms, along with several other organic active ingredients.
PURICA takes its cues from the ancient traditions of medicine—zeroing in on products with well-known properties, with a solid track record for safety and reliability. Modern science also plays an integral role in the formulation process. Quality control is assured by growing the mushrooms in a pristine lab environment under carefully controlled conditions. PURICA has perfected the technology of micronization to make compounds more bioavailable for easier absorption.
The result is a family of products that is true to the PURICA mantra: “Nature. Science. You.”
Sun mushroom (Agaricus blazei)
Agaricus has long been recognized for its ability to galvanize immune response, reduce both physical and mental stress and help the body to detoxify. It also possesses powerful anti-inflammatory action.
Red Reishi (Ganoderma lucidum)
The Red Reishi mushroom has long been known in traditional Chinese medicine as the mushroom of immortality—a claim that’s been backed up by scientists who have found that it increases longevity in mice and may possibly do the same for humans. It supports better sleep, helps with calming and de-stressing the body and supports the immune system.get PURICA red reishi
Maitake (Grifola frondosa)
A powerful antioxidant, Maitake—or “hen-of-the-woods” possesses anti-viral properties and contributes to the immune-enhancing properties of PURICA Complete 360. The mushroom encourages a healthy lipid profile. A recently identified Maitake compound, known as SX fraction, has been shown to reduce blood pressure, cholesterol, and blood sugar levels.
Lion’s Mane (Hericium erinaceus)
This tree mushroom has long been known for its ability to enhance memory and cognitive ability, as well as to calm the nervous system and reduce anxiety. Lion’s Mane stimulates the synthesis of nerve growth factor (NGF), a small protein crucial to the growth, maintenance and survival of nerve cells within the brain.get PURICA Lion's Mane
Chaga (Inonotus obliquus)
Although its health benefits have been known for centuries, the chaga mushroom gained fame in modern times as the curative mushroom in Aleksandr Solzhenitsyn’s semi-autobiographical novel, Cancer Ward. Chaga is a rich source of antioxidants and beta-glucans, which protect the body’s tissues and stimulate the immune system.get PURICA Chaga
Shiitake (Lentinula edodes)
Well known by modern cooks and gourmets for its subtle flavours, the shiitake mushroom also restores the immune system to optimal balance. Shiitake contains lentinan, a compound that activates the immune system’s natural killer cells that halt the replication of cells with mutated DNA. Lentinan also reduces hormone-like prostaglandins that create inflammation.
Cordyceps (Ophiocordyceps sinensis)
Cordyceps helps the body increase its output of energy by enhancing oxygen uptake by the cells. It also helps athletes recuperate faster and improves a flagging libido. And like all medicinal mushrooms, Cordyceps also boosts the immune system. In short, it can make you feel young and vital.get PURICA Cordyceps
Coriolus (Coriolus versicolor)
Often referred to as turkey tail mushroom, Coriolus is widely recognized for its powerful and consistent ability to affect the human immune response. Two of its active ingredients, polysaccharide peptide (PSP) and polysaccharide krestin (PSK), have been shown to profoundly affect immunity. Over 600 studies have been carried out on PSP, and close to 25 clinical trials. In one study, researchers at the Sloan-Kettering Cancer Center in New York found Coriolus superior to all other immune enhancing natural substances tested.get PURICA Turkey Tail
PURICA EARNS SECOND CONSECUTIVE NATIONAL NUTRITION AWARD FOR BEST MUSHROOM
…Duncan, B.C.-based whole food and natural supplements company recognized for excellence in natural health for PURICA Lion’s Mane as Best Mushroom
DUNCAN, B.C (Wednesday, September 19th, 2018) – For the second straight year, PURICA has been selected as a winner at the National Nutrition Awards presented by NationalNutrition.ca, a Toronto-based online vitamin, minerals and supplements retailer.
Micronization is one of four key differentiators of PURICA medicinal mushrooms, along with the use of the highest-quality mushrooms, full-spectrum mushrooms and therapeutic grade potency. Naturopathic doctor Patrick Callas reviews these merits in simple terms.Explore PURICA Mushrooms
Support your second brain
Tawnya Ritco, RHN
Modern gastroenterology suggests that our “gut instinct” stems from the 500 million neurons contained in the gastrointestinal tract, in the network of nerves contained in the walls of everything from our esophagus to our stomach and intestines.
That network—the enteric nervous system (ENS)—is what’s known as the “second brain.” And for good reason. The ENS is the body’s second-largest concentration of nerves behind only the brain (and ahead of the spinal column). In fact, there are 30 to 40 percent as many neurotransmitters identified in the gastrointestinal tract as there are in the brain.
The body’s prime source of serotonin
The ENS controls digestion, including everything from the biomechanics of the stomach and intestines to the alkalinity that allows digestive enzymes to work effectively. By producing 95 percent of the serotonin found in the body, this “second brain” does much to govern how we react to environmental stress. As a regulator of aging, learning, and memory, along with many organ functions and growth factors, serotonin affects our overall physical and mental well-being.
The ENS also produces as much dopamine as the brain—important for everything from motivation to motor control and the production of other key hormones. Working with the brain or independently, the ENS thereby plays a strong role in supporting the healthy functioning of the body.
Protecting the GI tract
The connectivity between the ENS and the brain is yet another reason why nutrition is so important: the healthier the digestive system, the healthier the body. More specifically, the healthier the epithelial tissue in the walls of the gastrointestinal tract, the better it will protect the nervous and circulatory systems from bacteria and viruses. The healthier the digestive system, the more likely the ENS will function optimally.
Nutrition, hydration, and supplements
Consuming fewer processed foods and eating more plant-based foods reduces the stress on our digestive system (and, by extension, the ENS). Hydration is also important, as is relaxation prior to and during meals.
The medicinal mushroom lion’s mane (Hericium erinaceus)—associated with optimal nerve health—may also assist in the proper functioning of the ENS and the way it communicates with the brain.
Nutritional supplements known to enhance tissue health are another avenue toward good digestion: by optimizing the integrity of the epithelial lining of the GI tract.
Everything from mood to decision-making can be affected when the GI tract is inflamed or otherwise under duress. Making the right decisions around healthy eating is one of the surest ways to sustain balance and good choices in every other facet of our lives.
Previously published in Alive Magazine.
Tawnya Ritco is a registered holistic nutritionist and product specialist in the natural health food industry.
Q:I’m having trouble concentrating. What can i do to regain some mental clarity and calm?
Many of us are familiar with the saying “You have the attention of a goldfish.” If your attention span feels like it’s floundering, though, there are plenty of options to help you regain your focus.
In this era of information overload, the key to mental clarity and focus includes managing stress and controlling anxiety (which can also reduce the risk of Alzheimer’s disease and dementia). Your toolkit for stress management and overall brain health should include the following.
Robust aerobic exercise enhances synaptic plasticity and related body processes such as neurogenesis, metabolism, and cardiovascular function. When you work out, you exercise your body and your brain.
We need sleep to regenerate. Aim for seven and a half to nine hours each night whenever possible to fully recharge.
Learning a new skill can alter the physical makeup of your brain. Keeping cognitively fit also improves your ability to solve problems, cope with stress, and handle change.
Rest and Meditation
In addition to a good night’s sleep, the brain requires regular down time to remain sharp. Taking short timeouts throughout your day may help clear a foggy mind.
A moderate intake of healthy fats, such as omega-3s, can encourage optimal brain health. Hydration is also critical for cognitive performance and mood.
Certain deficiencies can result in poor cognitive health, but they can often be addressed with supplementation, such as with B vitamins. Other supplements, such as lion’s mane mushroom, have been associated with optimal brain and nerve function.
Combining some or all of these practices may help you gain focus and productivity. Most importantly, they could have a positive impact on your overall brain health for the long term.
*A note on vegan and vegetarian options: At PURICA, we’re committed to empowering you with the best in whole foods, supplements and positive lifestyle solutions. We support all athletes and active living people whatever your dietary preferences, although we will always do our part to raise awareness about the benefits of vegetarian or vegan options.
Lion’s Mane mushroom in neurological therapies, particularly research into aging, dementia and stimulation of nerve growth factor.
Lion’s Mane or Hericium erinaceus mushrooms are some of the oddest looking fungi around. Picture Santa’s beard growing out of a tree at a fairly high spot and you’ll be close. Also called monkey head mushroom (China), Mountain hidden mushroom (Japan), Deertail Mushroom (Korea), Bearded Tooth Mushroom, Hedgehog mushroom, Satyr’s Bear and pom pom mushroom, it is native to China, Japan, Europe and North America and grows out of the wounds of trees. Continue reading